{"id":7893,"date":"2020-03-10T14:40:00","date_gmt":"2020-03-10T17:40:00","guid":{"rendered":"http:\/\/apack2.hospedagemdesites.ws\/?p=7893"},"modified":"2020-03-10T14:40:00","modified_gmt":"2020-03-10T17:40:00","slug":"nostalgia-impulsiona-e-atrai-marcas","status":"publish","type":"post","link":"https:\/\/apack.com.br\/newsite\/nostalgia-impulsiona-e-atrai-marcas\/","title":{"rendered":"Nostalgia impulsiona e atrai marcas."},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

O que o lan\u00e7amento do\u00a0smartphone dobr\u00e1vel<\/strong>\u00a0Samsung Galaxy Fold<\/strong>, o sucesso da s\u00e9rie\u00a0Stranger Things<\/em>\u00a0e os recordes da turn\u00ea da dupla\u00a0Sandy e Junior<\/strong>\u00a0t\u00eam em comum? Os tr\u00eas s\u00e3o resultados do desejo dos consumidores por produtos, servi\u00e7os e experi\u00eancias que remetem a tempos passados.<\/p>\n\n\n\n

Segundo a pesquisa, \u00e9 altamente prov\u00e1vel que algu\u00e9m possa ter mais chances de comprar algo quando se sente nost\u00e1lgico. Al\u00e9m disso, o estudo tamb\u00e9m mostrou que, quando o futuro parece incerto, ceder \u00e0 nostalgia faz com que as pessoas se sintam mais otimistas.<\/p>\n\n\n\n

Apelar \u00e0 nostalgia surgiu como uma t\u00e9cnica de marketing estrat\u00e9gica e eficaz nos \u00faltimos anos, se espalhando n\u00e3o apenas em produtos, mas tamb\u00e9m em entretenimento, moda e at\u00e9 estilo de vida.<\/p>\n\n\n\n

Embora seja bem recente e ainda n\u00e3o seja poss\u00edvel aferir o sucesso de vendas dos smartphones dobr\u00e1veis<\/strong>, como o Samsung Galaxy Fold<\/strong>, o Motorola Razr<\/strong> e o Huawei Mate X<\/strong>, o simples fato de estarmos discutindo sua viabilidade em 2020 j\u00e1 mostra que o formato deve pelo menos fazer algum barulho nos pr\u00f3ximos anos.<\/p>\n\n\n\n

De todos os modelos lan\u00e7ados at\u00e9 o momento, o Motorola Razr \u00e9 o que explora de forma mais contundente o sentimento nost\u00e1lgico dos consumidores. Visualmente, ele \u00e9 uma atualiza\u00e7\u00e3o do modelo Motorola Razr V3, um cl\u00e1ssico lan\u00e7ado em 2004, \u00e9poca em que a gente nem sonhava nas possibilidades de uso de um smartphone. O Razr atual tem o mesmo formato, o mesmo estilo de \u201cflip\u201d, mas tem todas as especifica\u00e7\u00f5es t\u00e9cnicas de um aparelho super moderno.<\/p>\n\n\n\n

O que seria do cat\u00e1logo da\u00a0Netflix<\/strong>\u00a0se n\u00e3o fosse a nostalgia? Al\u00e9m de reunir s\u00e9ries e filmes cl\u00e1ssicos, a empresa tamb\u00e9m investe pesado na produ\u00e7\u00e3o de novos produtos que, de uma forma ou outra, remetem ao passado. Um dos exemplos j\u00e1 citados aqui \u00e9 a s\u00e9rie\u00a0Stranger Things<\/em>, que tem toda uma aura dos anos 80 e parece ter sido feita sob medida para quem cresceu assistindo \u00e0\u00a0Sess\u00e3o da Tarde<\/em>.<\/p>\n\n\n\n

Mas h\u00e1 outros exemplos, como as novas temporadas de Full House <\/em>(Fuller House<\/em>) e Gilmore Girls<\/em>, ou at\u00e9 a recria\u00e7\u00e3o de formatos que fizeram sucesso no passado, como Project Runway<\/em> (Next in Fashion<\/em>) e Queer Eye for the Straight Guy (Queer Eye)<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

O que o lan\u00e7amento do\u00a0smartphone dobr\u00e1vel\u00a0Samsung Galaxy Fold, o sucesso da s\u00e9rie\u00a0Stranger Things\u00a0e os recordes da turn\u00ea da dupla\u00a0Sandy e Junior\u00a0t\u00eam em comum? Os tr\u00eas s\u00e3o resultados do desejo dos…<\/p>\n","protected":false},"author":1,"featured_media":7894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[],"class_list":["post-7893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"\nNostalgia impulsiona e atrai marcas. - Apack Embalagens Pl\u00e1sticas<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nostalgia impulsiona e atrai marcas. - Apack Embalagens Pl\u00e1sticas\" \/>\n<meta property=\"og:description\" content=\"O que o lan\u00e7amento do\u00a0smartphone dobr\u00e1vel\u00a0Samsung Galaxy Fold, o sucesso da s\u00e9rie\u00a0Stranger Things\u00a0e os recordes da turn\u00ea da dupla\u00a0Sandy e Junior\u00a0t\u00eam em comum? 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