{"id":23203,"date":"2023-05-16T13:00:58","date_gmt":"2023-05-16T16:00:58","guid":{"rendered":"https:\/\/www.apack.com.br\/?p=23203"},"modified":"2023-05-16T13:00:58","modified_gmt":"2023-05-16T16:00:58","slug":"embalagens-de-heineken-dao-acesso-de-graca-em-pedagio","status":"publish","type":"post","link":"https:\/\/apack.com.br\/newsite\/embalagens-de-heineken-dao-acesso-de-graca-em-pedagio\/","title":{"rendered":"Embalagens de Heineken 0.0. d\u00e3o acesso de gra\u00e7a em ped\u00e1gio"},"content":{"rendered":"<p>[ux_image id=&#8221;23204&#8243;]<\/p>\n<p>[divider]<\/p>\n<p>Para incentivar o consumo respons\u00e1vel no tr\u00e2nsito, a Heineken lan\u00e7a uma a\u00e7\u00e3o inovadora no estado do Rio de Janeiro utilizando embalagens de Heineken 0.0.<\/p>\n<p>Os motoristas que passaram pelo ped\u00e1gio na Rodovia ViaLagos e apresentaram <a href=\"https:\/\/www.apack.com.br\/\">embalagens<\/a> de Heineken 0.0, seja latinha ou long neck, tiveram isen\u00e7\u00e3o da tarifa. Ou seja, ao mostrar o produto na cabine, a cancela se abriu para seguir viagem, como mostra no v\u00eddeo abaixo.<\/p>\n<p><iframe title=\"Pagar o ped\u00e1gio com cerveja\u2026 Podia ser na R\u00fassia, mas aconteceu no Brasil \ud83c\udde7\ud83c\uddf7\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/doPULXY-kVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Toda a a\u00e7\u00e3o aconteceu na Rodovia ViaLagos, que conecta a capital fluminense \u00e0s praias da regi\u00e3o dos lagos, como B\u00fazios e Cabo Frio, no \u00faltimos dia 28 de janeiro, das 7h \u00e0s 18h.<\/p>\n<p>A a\u00e7\u00e3o teve o objetivo de conectar motoristas com o produto. Ao passo que, mostraram que \u00e9 poss\u00edvel desfrutar o cl\u00e1ssico sabor da Heineken em sua vers\u00e3o sem \u00e1lcool e dirigir com responsabilidade. Essa a\u00e7\u00e3o faz parte da campanha \u201c0.0 \u00c1lcool &#8212; 0.0 Barreiras\u201d, criada para indicar como viver o ver\u00e3o e celebrar momentos especiais com a Heineken 0.0.<\/p>\n<p><em>\u201cPara n\u00f3s essa a\u00e7\u00e3o no ped\u00e1gio \u00e9 muito importante pois refor\u00e7a que com Heineken 0.0 \u00e9 poss\u00edvel aproveitar o ver\u00e3o mesmo no tr\u00e2nsito, indo para algum lugar. A a\u00e7\u00e3o vem para ajudar a quebrar estere\u00f3tipos e acompanhar as mudan\u00e7as da sociedade em rela\u00e7\u00e3o ao consumo de cerveja sem \u00e1lcool, al\u00e9m de introduzir novas ocasi\u00f5es de consumo\u201d<\/em>, comenta Igor de Castro Oliveira, gerente s\u00eanior da marca Heineken 0.0 no Brasil.<\/p>\n<p>Afinal, a Regi\u00e3o dos Lagos \u00e9 uma das mais visitadas do Brasil durante o ver\u00e3o. Logo, a estimativa \u00e9 que pelo menos dois mil ve\u00edculos passem pela \u00e1rea diariamente, nesta temporada.<\/p>\n<p><span style=\"font-size: 90%;\">Fonte: <a href=\"https:\/\/www.promoview.com.br\/blog\/redacao\/geral\/embalagens-heineken-00-motoristas-graca-pedagio.html\"><em>Promoview<\/em><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ux_image id=&#8221;23204&#8243;] [divider] Para incentivar o consumo respons\u00e1vel no tr\u00e2nsito, a Heineken lan\u00e7a uma a\u00e7\u00e3o inovadora no estado do Rio de Janeiro utilizando embalagens de Heineken 0.0. Os motoristas que&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,177],"tags":[559,560,561,562,563,564,565],"class_list":["post-23203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-embalagens","tag-cerveja-sem-alcool","tag-cerveja-zero-alcool","tag-embalagem-criativa","tag-heineken","tag-heineken-zero","tag-pedagio-heineken","tag-rodovia-via-lagos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embalagens de Heineken 0.0. d\u00e3o acesso de gra\u00e7a em ped\u00e1gio<\/title>\n<meta name=\"description\" content=\"Para incentivar o consumo respons\u00e1vel no tr\u00e2nsito, a Heineken 0.0 lan\u00e7a uma a\u00e7\u00e3o inovadora no estado do RJ utilizando embalagens.\" 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