{"id":13293,"date":"2021-01-18T12:04:08","date_gmt":"2021-01-18T14:04:08","guid":{"rendered":"http:\/\/apack2.hospedagemdesites.ws\/?p=13293"},"modified":"2021-01-18T12:04:08","modified_gmt":"2021-01-18T14:04:08","slug":"a-importancia-do-design-grafico-nas-embalagens","status":"publish","type":"post","link":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/","title":{"rendered":"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens"},"content":{"rendered":"\n<p>Ao desenvolver uma embalagem\u00a0a ideia \u00e9 que tenha impacto sobre o consumidor no ponto de venda. Uma embalagem atraente poder\u00e1 interferir diretamente na escolha de determinado produto no momento da compra.<\/p>\n\n\n\n<p>Al\u00e9m dos usos b\u00e1sicos (proteger e armazenar o produto), tenha em mente os seguintes t\u00f3picos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Diferencia\u00e7\u00e3o:<\/strong>&nbsp;no ponto de venda, entre v\u00e1rias marcas dispon\u00edveis, os consumidores tendem a escolher o produto cuja embalagem \u00e9 mas atraente e distinta do restante. A embalagem que for visualmente mais atraente e distinta ter\u00e1 grande vantagem na escolha dos consumidores.<\/li><li><strong>Top of Mind (marcas mais populares na mente do consumidor):<\/strong>&nbsp;A embalagem \u00e9 a apresenta\u00e7\u00e3o do seu produto. O design bem elaborado de uma embalagem facilita a escolha do consumidor e faz com que o produto seja sempre lembrado em compras posteriores.<\/li><\/ul>\n\n\n\n<p>Os fatos mais importantes a serem <strong>considerados na elabora\u00e7\u00e3o<\/strong> da embalagem do seu produto devem ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Identidade da Empresa:<\/strong>&nbsp;Marca, logotipo da empresa e outras caracter\u00edsticas distintivas, tais como as cores corporativas, o estilo gr\u00e1fico utilizado pela empresa etc.<\/li><li><strong>Fatores Emocionais:<\/strong>&nbsp;As cores e formas tamb\u00e9m t\u00eam a fun\u00e7\u00e3o de atrair a aten\u00e7\u00e3o do cliente para o que precisa desenvolver de acordo com crit\u00e9rios de marketing.<\/li><li><strong>Informa\u00e7\u00f5es:<\/strong>&nbsp;A embalagem deve conter todas as informa\u00e7\u00f5es sobre o seu conte\u00fado, ingredientes, origem, utiliza\u00e7\u00e3o, instru\u00e7\u00f5es de uso, etc.<\/li><\/ul>\n\n\n\n<p>O design da embalagem deve estar alinhado com a estrat\u00e9gia de Marketing da empresa, o designer deve estar em contato direto com a empresa usar as informa\u00e7\u00f5es que a empresa fornece e cumprir com as suas recomenda\u00e7\u00f5es e experi\u00eancias de mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"383\" src=\"http:\/\/apack2.hospedagemdesites.ws\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin-1024x383.png\" alt=\"\" class=\"wp-image-13296\" srcset=\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin-1024x383.png 1024w, https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin-300x112.png 300w, https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin-768x287.png 768w, https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin-370x138.png 370w, https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin-840x314.png 840w, https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin-410x153.png 410w, https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"http:\/\/apack2.hospedagemdesites.ws\/contato\/\"><strong>Interessado em melhorar a apresenta\u00e7\u00e3o dos produtos da sua empresa e\u00a0reduzir seus custos com embalagens, fale conosco!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ao desenvolver uma embalagem\u00a0a ideia \u00e9 que tenha impacto sobre o consumidor no ponto de venda. Uma embalagem atraente poder\u00e1 interferir diretamente na escolha de determinado produto no momento da&hellip;<\/p>\n","protected":false},"author":1,"featured_media":13296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[195,201,220],"class_list":["post-13293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-apack","tag-artigos","tag-design-de-embalagens"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens - Apack Embalagens Pl\u00e1sticas<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens - Apack Embalagens Pl\u00e1sticas\" \/>\n<meta property=\"og:description\" content=\"Ao desenvolver uma embalagem\u00a0a ideia \u00e9 que tenha impacto sobre o consumidor no ponto de venda. Uma embalagem atraente poder\u00e1 interferir diretamente na escolha de determinado produto no momento da&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/\" \/>\n<meta property=\"og:site_name\" content=\"Apack Embalagens Pl\u00e1sticas\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-18T14:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ApackNew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ApackNew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/\"},\"author\":{\"name\":\"ApackNew\",\"@id\":\"https:\/\/apack.com.br\/newsite\/#\/schema\/person\/920fcb9da44e7bb5338532852eceab90\"},\"headline\":\"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens\",\"datePublished\":\"2021-01-18T14:04:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/\"},\"wordCount\":310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/#organization\"},\"image\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png\",\"keywords\":[\"apack\",\"artigos\",\"design de embalagens\"],\"articleSection\":[\"Artigos\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/\",\"url\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/\",\"name\":\"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens - Apack Embalagens Pl\u00e1sticas\",\"isPartOf\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png\",\"datePublished\":\"2021-01-18T14:04:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage\",\"url\":\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png\",\"contentUrl\":\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png\",\"width\":1200,\"height\":449},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/apack.com.br\/newsite\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apack.com.br\/newsite\/#website\",\"url\":\"https:\/\/apack.com.br\/newsite\/\",\"name\":\"Apack Embalagens Pl\u00e1sticas\",\"description\":\"A Apack Embalagens \u00e9 uma empresa 100% nacional do segmento de embalagens pl\u00e1sticas e est\u00e1 no mercado a mais de 10 anos.\",\"publisher\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apack.com.br\/newsite\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apack.com.br\/newsite\/#organization\",\"name\":\"Apack Embalagens Pl\u00e1sticas\",\"url\":\"https:\/\/apack.com.br\/newsite\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/apack.com.br\/newsite\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2024\/01\/logo-apack-embalagens.png\",\"contentUrl\":\"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2024\/01\/logo-apack-embalagens.png\",\"width\":200,\"height\":60,\"caption\":\"Apack Embalagens Pl\u00e1sticas\"},\"image\":{\"@id\":\"https:\/\/apack.com.br\/newsite\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/apack.com.br\/newsite\/#\/schema\/person\/920fcb9da44e7bb5338532852eceab90\",\"name\":\"ApackNew\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/apack.com.br\/newsite\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a1964a20d7796f3645989e2e29c283dbd819b02cb2f19f0ccdf5edcdfcca32db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a1964a20d7796f3645989e2e29c283dbd819b02cb2f19f0ccdf5edcdfcca32db?s=96&d=mm&r=g\",\"caption\":\"ApackNew\"},\"sameAs\":[\"http:\/\/apack.com.br\/newsite\"],\"url\":\"https:\/\/apack.com.br\/newsite\/author\/apacknew\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens - Apack Embalagens Pl\u00e1sticas","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens - Apack Embalagens Pl\u00e1sticas","og_description":"Ao desenvolver uma embalagem\u00a0a ideia \u00e9 que tenha impacto sobre o consumidor no ponto de venda. Uma embalagem atraente poder\u00e1 interferir diretamente na escolha de determinado produto no momento da&hellip;","og_url":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/","og_site_name":"Apack Embalagens Pl\u00e1sticas","article_published_time":"2021-01-18T14:04:08+00:00","og_image":[{"width":1200,"height":449,"url":"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png","type":"image\/png"}],"author":"ApackNew","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ApackNew","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#article","isPartOf":{"@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/"},"author":{"name":"ApackNew","@id":"https:\/\/apack.com.br\/newsite\/#\/schema\/person\/920fcb9da44e7bb5338532852eceab90"},"headline":"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens","datePublished":"2021-01-18T14:04:08+00:00","mainEntityOfPage":{"@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/"},"wordCount":310,"commentCount":0,"publisher":{"@id":"https:\/\/apack.com.br\/newsite\/#organization"},"image":{"@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage"},"thumbnailUrl":"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png","keywords":["apack","artigos","design de embalagens"],"articleSection":["Artigos"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/","url":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/","name":"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens - Apack Embalagens Pl\u00e1sticas","isPartOf":{"@id":"https:\/\/apack.com.br\/newsite\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage"},"image":{"@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage"},"thumbnailUrl":"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png","datePublished":"2021-01-18T14:04:08+00:00","breadcrumb":{"@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#primaryimage","url":"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png","contentUrl":"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2021\/01\/Apack_158_linkedin.png","width":1200,"height":449},{"@type":"BreadcrumbList","@id":"https:\/\/apack.com.br\/newsite\/a-importancia-do-design-grafico-nas-embalagens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/apack.com.br\/newsite\/"},{"@type":"ListItem","position":2,"name":"A import\u00e2ncia do Design Gr\u00e1fico nas Embalagens"}]},{"@type":"WebSite","@id":"https:\/\/apack.com.br\/newsite\/#website","url":"https:\/\/apack.com.br\/newsite\/","name":"Apack Embalagens Pl\u00e1sticas","description":"A Apack Embalagens \u00e9 uma empresa 100% nacional do segmento de embalagens pl\u00e1sticas e est\u00e1 no mercado a mais de 10 anos.","publisher":{"@id":"https:\/\/apack.com.br\/newsite\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apack.com.br\/newsite\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/apack.com.br\/newsite\/#organization","name":"Apack Embalagens Pl\u00e1sticas","url":"https:\/\/apack.com.br\/newsite\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/apack.com.br\/newsite\/#\/schema\/logo\/image\/","url":"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2024\/01\/logo-apack-embalagens.png","contentUrl":"https:\/\/apack.com.br\/newsite\/wp-content\/uploads\/2024\/01\/logo-apack-embalagens.png","width":200,"height":60,"caption":"Apack Embalagens Pl\u00e1sticas"},"image":{"@id":"https:\/\/apack.com.br\/newsite\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/apack.com.br\/newsite\/#\/schema\/person\/920fcb9da44e7bb5338532852eceab90","name":"ApackNew","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/apack.com.br\/newsite\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a1964a20d7796f3645989e2e29c283dbd819b02cb2f19f0ccdf5edcdfcca32db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1964a20d7796f3645989e2e29c283dbd819b02cb2f19f0ccdf5edcdfcca32db?s=96&d=mm&r=g","caption":"ApackNew"},"sameAs":["http:\/\/apack.com.br\/newsite"],"url":"https:\/\/apack.com.br\/newsite\/author\/apacknew\/"}]}},"_links":{"self":[{"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/posts\/13293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/comments?post=13293"}],"version-history":[{"count":0,"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/posts\/13293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/media\/13296"}],"wp:attachment":[{"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/media?parent=13293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/categories?post=13293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apack.com.br\/newsite\/wp-json\/wp\/v2\/tags?post=13293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}